5 Content Marketing Tips That Can Maximize the SEO Potential of Your Blog
If you run a business, you should already know how important an online presence is in the current market. But website development and design isn’t worth much if your clients can’t actually find it, and that’s where search engine optimization comes in. SEO is the most powerful inbound Internet marketing technique because a whopping 93% of Internet experiences start with users typing queries into search bars.
SEO has evolved quite a bit over the years, but the strongest option available at this point involves using content marketing strategies to bring in readers and earn inbound links (which, in turn, boost search rankings). For most businesses, the base of such a strategy is a company blog; if they post on a regular basis, companies that blog average 97% more inbound links than companies that don’t. In order to achieve this kind of success, however, content marketing needs to be approached with the right strategy. Here are the five content marketing tips you should try to implement for your business blog as soon as possible:
- Narrowly Identify the Audience
Don’t fall into the trap of believing you can appeal to everyone at once. Internet users are incredibly diverse, and you need to pick an audience, research their needs and then attempt to meet those needs in your content. That’s the thought process that will earn you the reputable backlinks that will actually boost your SEO.
- Give Your Readers Variety
While your blog should be standardized in terms of the audience it targets, it shouldn’t repeat the same topics over and over. In fact, according to the Sales and Marketing Institute, more than half (52%) of Facebook users have stopped following a company page precisely because its content became repetitive and boring. You can even switch up the format of your posts between standard blogs, videos, podcasts and infographics.
- Create an Editorial Calendar
Remember, that statistic above regarding inbound links only applies to businesses that blog regularly. Therefore, it’s important to create a regular posting schedule. If you find — as many small business owners do — that you don’t have the time to commit to regular blogging, you can hire those services out to an inbound marketing company.
- Optimize Your Content
While content marketing strategies have changed the way we think about SEO, the days of anchor text and meta descriptions and header tags are by no means over; while your content should be written for human readers, it still needs to be optimized for search engine bots. Content marketing strategies only work to boost SEO when this step is taken. You might not have the technical know-how for this, but that’s exactly why professional search engine optimizers exist.
- Write Awesome Headlines
This item may be last on our list, but it should by no means be an afterthought. Try to keep your headlines fresh without making them so clever that people won’t know what your content is about. Numbered lists are particularly clickable.
Did you find these content marketing tips helpful? Do you have any other, perhaps more advanced, content marketing tips to share? Join the discussion in the comments.