Redefine Inbound Marketing by Writing Marketing Content Like a Story
Inbound marketing has been the most effective approach to marketing since the dawn of the internet. To define inbound marketing, you need only look at the most popular online marketing methods. 57% of businesses have successfully generated new customers through their blogs. 70% of American businesses use a Facebook page to connect with their fans in a more meaningful way. Social media, blogging, email marketing — all of it falls under the umbrella of inbound marketing.
As Google, the search engine used by 85% of web users, has changed its definitions for acceptable inbound marketing strategies, marketers, like you, have had to redefine inbound marketing in order to avoid the wrath of Google, while simultaneously keeping their regular customers interested. This means writing content that is less about the business and more about fulfilling customer needs. As the business marketing website Business 2 Community writes, the best way to produce that type of effective content is by approaching every blog post, every email, and every social media status like you’re a storyteller.
How to Become a Storyteller and Redefine Inbound Marketing%3Cbr%3E
- Content Marketing Should Showcase Your Passion
- Write to Your Audience
Nobody wants to read a story that puts them to sleep. You might think that there is no way to avoid making marketing content in your industry interesting. The key, according to Yahoo! Small Business, is passion. Enthusiasm is contagious. If you write your passion into everything you share online, your followers will have a hard time not “liking,” “retweeting,” or otherwise sharing your work.
If ever you talk to a storyteller, they’ll often tell you they write or tell stories for themselves. It may be true that they write for themselves, but they have to figure out a way to tell their stories to other people in a way that they’ll enjoy. In other words, they have to know their audience. The same goes for your inbound marketing plans. Define your audience and produce content that speaks to their questions, needs, and desires. It’s the only way to grow a dedicated following, as Inc. points out.
Knowing how to define inbound marketing has become increasingly difficult with Google always shifting the ground beneath our feet. By producing your content like a storyteller and always writing for your audience, however, you’ll never have to worry about your inbound marketing strategies running afoul of the Silicon Valley giant’s policies.