Two Huge Reasons You Need Help from Social Media Firms
Since the launch of Facebook in February 2004, social media has grown into one of the most popularly used types of websites and applications out there. Consider, according to Statistic Brain, nearly two billion people use Facebook, Twitter, and other popular social media platforms. Facebook users alone spend 114 billion minutes a month on the platform, chatting with friends and sharing their favorite web content.
Not only are social media platforms a great way for web users to connect with others, they are also a powerful inbound marketing tool that any business, big or small, can use to spread awareness of their brand around the world.
Is Advertising Through Social Media Really Important?%3Cbr%3E
As Social Media Today writes, many business owners feel they generate enough business through other forms of advertising, whether through inbound internet marketing methods or outbound mediums, like print and TV. However, the simple truth of the matter is that ignoring social media is the single best way to lose potential customers and the revenue they bring with them.
Social media firms represent the best of the best when it comes to getting your business noticed online. While not all social media firms offer the same quality of service, a reputable social media firm can make all the difference between a business with a few likes or followers and one with hundreds of thousands or millions.
What Can You Expect from a Reputable Social Media Firm?%3Cbr%3E
- Markedly Higher Close Rates
- More Effective Marketing Per Dollar Spent
Inbound marketing methods, SEO, content marketing, etc., have always enjoyed a higher lead close rate than traditional advertising methods. In fact, leads generated through inbound marketing have a 14.6% close rate, on average, versus the 1.7% of outbound marketing. Social media, according to State of Inbound Marketing, offers 100% higher closing rates than outbound marketing.
Given the staggering disparity between outbound marketing close rates and those for social media, it shouldn’t be any surprise that the most popular platforms in the world offer incredible returns on investment. As Venture Beat points out, using a social media firm to market your business on Facebook, for example, can net you a 152% ROI over a one-year period.
Can’t You Gain the Same Benefits by Going It Alone?%3Cbr%3E
Seeing the statistics offered by effective social media marketing, many businesses wonder if they can’t implement an effective social media campaign by themselves. However, as Search Engine Journal writes, an in-house social media marketing team is significantly more expensive than outsourcing to a social media firm and usually less effective.
Oftentimes, business owners, small business owners in particular, figure they can get around the cost issue by marketing their business themselves. The problem there is that very few business owners have the marketing knowledge or extra time to effectively craft any meaningful social media presence.
If you’ve been wondering whether or not social media is worth the time, effort, and cost of working with a social media firm, keep these facts in mind. Not only is the social media community a growing market, but it also represents one of the surest investments you can make for online advertising.