What Will You Pay for With Inbound Marketing? Three Facts

Advertising through social media

Did you know that 60% of U.S. marketers have adopted inbound marketing techniques, and this number increases every year? Outbound marketing basically refers to ad techniques were you broadcast to a large group of people, hoping to interest a few, while inbound marketing concentrates on connecting to consumers already looking for a business like yours.

Outbound marketing includes telemarketing, print ads, email marketing, and direct mail. Inbound marketing includes SEO, PPC, social media marketing, and infographics. Both techniques can be used, but it’s worth noting that inbound leads are 61% less expensive. Wondering exactly what you’ll be paying for with inbound? Here are three facts about inbound marketing tools.

1. Local SEO Tips

What is local SEO? SEO stands for Search Engine Optimization, and “local” means that this inbound marketing will be geared toward addressing searches for products and services within a specific area. Did you know that 43% of Google search queries have a local intent? For local SEO, inbound marketers will create content that references local words (towns, zipcodes etc.) and facts relevant to your company, then link the content to your website. This generates “relevancy” for the Google algorithm, helping your local rank rise.

2. PPC Assistance

Because search is so important to connecting people to products– 93% of online experiences, in fact, start with a search engine– marketers often address it from two angles. Other than organic search results, they also gear to the paid ads that are listed at the top and side of the page, which 20% of searchers will end up clicking on. In a PPC advertisement model, you only pay for the people who are actually interested in your website– in other words, you pay for clicks, not exposure. Just seeing your brand in both organic search and in the ads, however, can actually increase consumer likelihood of clicking.

3. Social Media for Companies

Everyone understands the importance of social media; unlike traditional outbound methods of advertising, it encourages potential customers to actually interact with the brand. Regulating this exchange, though, and using various social media sites for constant and consistent advertising is often too much for a company to handle by themselves. A social media firm will develop your profiles and focus on putting time into the websites that are most receptive to your message. They will also help you analyze social media data, to determine how to move forward.

Do you have local SEO tips or other inbound marketing ideas to share?