Why Does Inbound Marketing Batter for Your Business? Three Facts
Did you know that about 48% of marketers will be increasing their inbound marketing budget this year? Examples of inbound marketing include advertisements via podcasts, blogs, video, SEO, and social media. Outbound, or traditional marketing, includes TV, radio, cold calling, and more. Here are three things you should know about inbound marketing.
1. Search Engine Optimization for Ranking
Did you know that 88% of people online are using search engines to find local businesses? The search engine has replaced the phone book when it comes to the place consumers expect to find information. Considering that 75% of users never look past the first page of results, it’s important to rank high. Search can pull in hundreds of clicks. What is local SEO? Since SEO is content driven marketing that involves link placement and keyword inclusion, local tags can be included in your SEO so that you can rise to the top when people search for services in your specific city.
2. Social Media for Communication
Did you know that 91% of Americans online use social media sites such as Facebook, Twitter and Tumblr? Although many companies get confused about the exact role of social media, it has an important part to play in modern marketing. For consumers, the presence of social media helps them look through what other customers are saying. This can be a plus for you, as you can promote great feedback so that it’s front and center. It also can help feed clicks to your website. Not only can you repost blogs and deal information to social media sites, but they offer an alternative point of entry to your website for consumers.
3. Why Should an Inbound Marketing Company Handle Social Media and SEO?
Are you familiar with the economics of specialization? Overall production is better when people concentrate on doing what they do best, rather than attempting to master 15 skills. This is what made affordable cars possible, when Henry Ford invented the modern assembly line. If you don’t know the first thing about the search engine algorithm updates Penguin and Panda, how are you going to create an effective SEO campaign? If you’re not familiar with the techniques used to get more people to like, follow, or reblog you on social media, why should you spend time when you could instead be working on your business? Do what you do best, and leave the rest to the inbound marketing experts.
Do you use an inbound marketing company?