Why is Local SEO Important, and How Can You Develop a Local Marketing Plan?

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Have you been hearing a lot about the importance of using local SEO tools lately? As Search Engine Watch writes, never before has a focus on localized search engine optimization been more important than it is now. Especially if you run a small business that relies on local foot traffic to keep the doors open, being able to successfully implement powerful local SEO tools is essential to your survival.

Why Local SEO is So Important%3Cbr%3E

  • Increasing Local Searches
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    Google and other big search engines have been making strides to optimize and promote localized web content. Why? As statistics from Search Engine Land show, 43% of Google’s total monthly searches, 430 million queries, are focused on localized content. According to the most recently available statistics from Google, 96% of search users will search for local businesses from their mobile devices. If your webpage is lacking important localized content, contact information, etc., you are going to miss out on a huge pool of potential revenue.

  • Growth of eCommerce
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    According to Bloomberg Business Week, shopping in traditional brick-and-mortar stores took significant hits in 2013. Consider, Black Friday, traditionally one of the biggest days for revenues in physical storefronts, saw a decrease in sales of 2.9%. On the other hand, eCommerce continues rocketing upward, and it’s expected to hit $370 billion in American sales by 2017, as statistics from Forrester show. Only by effectively using local SEO tools can your business keep local shoppers interested.

How to Develop a Local SEO Campaign%3Cbr%3E

  1. Go It Alone
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    If you have a strong IT department and marketing team, then you may be able to implement local SEO tools as effectively as anyone else. As Reuters writes, an effective local SEO campaign takes keyword research, onsite optimization, places pages, reviews, and much, much more. Unless you have the time, resources, and know how to handle all of these separate facets, going it alone is likely not the best idea. At the very least, you should consider using local SEO consultants.

  3. Use an Inbound Marketing Company
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    On the other hand, using inbound marketing services, teams of web marketers that know exactly how to effectively use local SEO tools, is much more of a sure thing. There’s a reason why, according to Gartner, American businesses will spend 2.5% of their budgets this year and 11.5% in 2014 on digital marketing: the professionals know how to get the job done.

Whether you do it alone or you make the smart decision to work with a local SEO agency, using local SEO tools is an important step for increasing your business’s sustainability and ensuring its success into the future. If you’re ignoring local SEO in your marketing efforts, what exactly are you waiting for?