Why Your Small Business Needs Local SEO and Inbound Marketing

Website optimization tips

When you hear the term “advertising,” what normally comes to mind? For many people, we think of everything from the usual TV and newspaper ads to more aggressive (and annoying) methods such as telemarketing and spam email. The above methods are what’s referred to as outbound marketing, meaning that advertisers are reaching out to customers. This more traditional form of advertising can be ineffective in our media saturated society.

For companies whose attempts at outbound marketing have been unsuccessful or mediocre in the past, there is another option: inbound marketing. Inbound marketing strategies get customers to come to you, especially by seeking you out over the internet. Inbound marketing can include blogs, social media marketing, online videos, podcasts, enewsletters, and other forms of content marketing that bring customers closer to your brand. Search engine optimization (or SEO) is another way in which businesses promote themselves through inbound marketing because SEO makes it easier for customers to find a business on the web.

Another question: what’s the first thing you typically do when you hear about a new product or service that interests you? If you’re like many people, you Google it! Up to 93% of internet experiences begin with a search engine, with Google being the most popular of these websites. Often when we want to find out more about a company, we search for it on the internet. From there, we may even interact with several of one company’s resources — anything from an official website or blog to a company Twitter or Facebook account.

Of the 100 largest companies in the world, at least 77 maintain a corporate Twitter account. However, small businesses can also benefit from these inbound marketing strategies. Anything from having a well-designed website or a content-rich blog to maintaining a presence on social media websites is a great way to generate leads. When customers interact with your brand on the web, they feel a greater connection to your products and services — without that “yelled at” feeling that radio and TV ads can give off.

So how can these customers find your small business in the (literally) worldwide web? The most successful way to achieve this is by using what’s known as local SEO. Just like any other search engine optimization, local SEO allows any small businesses that receive a majority of their customers locally to index their pages easier in a larger search engine. Local SEO can include anything from optimizing your page to include plenty of information, such as address, hours, and contact information, to creating a Google Places profile to display all of your company’s information right on the search engine.

What you need to know: inbound marketing works! Compared with outbound marketing techniques, inbound marketing can deliver an estimated 54% more sales leads. With strategies such as local SEO and social media advertising, you can build your brand and increase your customer base. So scrap the expensive TV commercial or telemarketing campaigns. Consult an inbound marketing agency today and let your sales leads come to you.